Many small businesses need local SEO (search engine optimization) to increase the number of prospects and conversions. SEO antics aim to improve the customer experience, propositioning the contractor as a reliable choice for what its clients seek. For contractors, the goal is to attract more business, but local SEO has various other benefits. Here’s an overview of 10 reasons why local SEO for contractors is important:
1. Create Industry Authority
General SEO focuses on ranking a website first for specific keyword searches. Local SEO is about building a trusted brand among customers from a particular geographical location. Ranking number one may not necessarily translate to getting more business than competitors. What it guarantees is a unique brand and industry authority. Local SEO will make the company stand out from competitors by ranking consistently higher on local organic search results.
2. Attract the Right Target
Optimizing a website for general internet users can hurt business conversions because of the steep competition. Contractors rely on local customers within a specific geographical area. Investing in local SEO is one way to target the ideal clients.
Local SEO experts focus on understanding the target audience, their search patterns, and how they consume content. The business is then optimized to make it the first option its customers encounter online.
3. Save Marketing Cost
Leads from organic searches have lower cost-per-acquisition than those from ad campaigns and pay-per-click (PPC). Local SEO is cost-effective and provides a better return on investment over the long haul. Contractor websites can continue to rank highly for relevant keyword searches even when ads aren’t running. Local SEO also offers longer-lasting results and requires minimal investment. The SEO also ensures marketing efforts reach intended targets, reducing the budget for other aggressive techniques.
4. Increase Conversion Rates
Local SEO increases conversion rates by attracting high-quality traffic and leads. Most customers start their search for contractor services online and are likely to choose a local business. Optimizing for customers and consistently ranking 1st in local search results also builds authority and attracts customers ready to hire a contractor. Quality local SEO is guaranteed to increase the conversion rates faster than other contractor marketing efforts.
5. Leverage Mobile Traffic
According to Google stats, 63% of all searches come from mobile phone users, so every business should optimize for such gadgets. Local search engine optimization involves targeting customers nearby, including people searching for services using mobile browsers.
Google also ranks nearby, mobile-friendly businesses first in search result pages when the search is from a mobile device. Local SEO can help contractors drive more quality traffic from mobile users.
6. Improve Customer Experience
Google ranks user-friendly websites higher than slow-loading complex designs. The ranking algorithms examine various metrics, including time spent on the website. Quality local SEO focuses on understanding the customer journey and providing the best experience and funnels. Contractors need local SEO to attract and engage the ideal lead and increase conversion, effectively reducing bounce rates.
7. Gain Target Insights
Local search engine optimization involves researching the targeted demographics, patterns, and feedback. SEO experts gather and analyze various data collected from the research to identify how prospective customers find contractor services. Involving a local SEO company can help contractors gain insight into their targets through feedback, analytics, campaigns, and more. Understanding the target is the key to satisfying their needs.
8. Connect With Local Customers
General SEO can drive traffic from various regions, while local SEO focuses on a local audience. Contractors need to develop rapport with their clients for reputation, trust, and authority. Local SEO enables contractors to attract and engage local customers, which is helpful in understanding customer needs. The contractor can leverage social media, directories, website feedback, and other customer engagements to improve and optimize services.
9. Get On Google Maps
Up to 76% of people use Google Maps to find local business locations. Additionally, 72% of those searching for local businesses are likely to visit stores within five miles of their location. Such statistics highlight the importance of appearing on Google Maps and optimizing the Google Business Profile. Contractors can use local SEO to get on the map and provide directions to their stores. They’ll also rank higher on Google Maps, converting more visitors into paying customers.
10. Measure SEO Results
Data is everything in the modern business landscape, and local SEO can provide measurable data and results for all efforts. Local SEO focuses on targets from a specific area and gathers various data to indicate how the website is performing. Contractors can leverage data analytics to identify how to improve and attract more customers. Local SEO results are also measurable, so the contractor can determine how the effort affects the bottom line and what to change.
Quality Local SEO for Contractors
Local search engine optimization can help small and medium businesses develop a presence within their communities. A strong local presence offers the foundation for expansion and attracting customers from other regions. Working with reputable companies can guarantee quality SEO for contractors. The goal is to rank on page 1 of Google and provide a memorable customer experience that retains customers.