Enhancing your off-page SEO performance will directly impact your domain authority score. Experts in SEO services know that your site’s domain authority (DA) is a ranking score that determines your sites’ ability to rank within the SERPs. This score ranges from 1 to 100, based on many factors, including linking with root domains and overall links. Your site’s DA is a good indicator of how well your site performs from an off-site SEO perspective.
This article explores off-site SEO techniques that boost domain authority to enable websites to rank high within the SERPs.
Backlinks are at the core of off-site SEO and is a technique that is critical for any site that aspires to rank high on page one. Experts in SEO services know it is likely for Google to rank a site higher than another if one domain has more backlinks.
Moreover, Google will also take into account the quality of the links. A site with a higher DA that links to you is more valuable than a link from a site with a low DA—nevertheless, Google’s algorithm factors the link’s relevancy to your domain.
Social media marketing
Social media is one of the most effective off-page SEO techniques. Utilising social media platforms is a terrific way to extend the reach of your content. Not only does social media encourage more links to your latest content, but it can be a critical source of valuable backlinks from sites with high domain authority.
Google hasn’t directly announced that a link from a social media platform will improve your SEO, but they have stated that social sites are crawled for data like any other site on the web.
Although the SEO bearing of a backlink from a social site remains undetermined, it is a safe bet your social profiles will rank high in the SERPs. Along with increasing your social profile rank, it will also rank near the top for brand-related search terms. For this reason, ensure your social profile positively reflects your business and what it stands for to influence the first impression of users. It is particularly the case if they are unfamiliar with your brand. Furthermore, strengthening your content on social platforms is likely to get shares, thus increasing the visibility and likelihood of your content being linked to.
Providing third-party websites with great content is another excellent online marketing technique that can result in off-site SEO benefits. For example, thought leadership pieces such as how-to videos and content that will capture your audience’s attention.
It will help if you reach out to other websites whose target audience is similar to yours. Examples are niche online trade publications. In this way, you will be boosting your exposure and brand awareness among potential customers and increase the chances of driving referral traffic from that website.
Moreover, you will benefit from valuable backlinks. Nurturing online relationships by providing relevant content can source qualified traffic and leads.
Bear in mind that posting content on a website with a strong domain authority enables you to provide them with information or data which is unique and possibly in demand from their audience.
Always be strategic with the sites you target and place your guest content. Ensure that you are contacting sites that are trustworthy and meaningful to your own target audience.