Do you feel upset about how the low conversion rate is impacting your eCommerce site? One thing is for sure; if your leads aren’t converting, you’ll suffer an unexpected decline in the conversion rates.
There is a handful of reasons for reduced conversion rates in sales. From poor first impression to your site visitors to not knowing your target audience and poor site optimization that’s affecting your Google ranking, the reasons aren’t too many.
Perhaps your site is also not converting because you haven’t optimized it for mobile phones too.
What if you could try something to change this trend? That’s what this article is all about.
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We’re going to walk you through some of the core conversion tricks that will help your sales conversion strategy and improve your lead conversion rate in the long run. Stay put.
How to Convert Customers into Sales
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Boost Customer Confidence:
Confidence is the key to running a profitable eCommerce store. Studies show that around 15 percent of customers who abandon their carts before completing a purchase do so because of security worries.
There are multiple ways you can win the confidence of your customers, but the most powerful means of doing this is by having a trust badge on your site. The trust badge, in this case, is a security seal that shows that your website is verified and safe to shop on.
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To get a trust badge, you’ll need to purchase a valid SSL Certificate for your site. If you were still using HTTP, your website will turn to HTTPS and display a padlock sign to indicate security.
Google also discourages customers from submitting data on eCommerce stores, which have not yet switched to HTTPS, something which may negatively impact your conversion rates.
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Emotionally Connect with Your Customers:
Humanizing your brand and emotionally connecting with your prospects helps put you on the same page with them quickly. It’s not rocket science, and it’s a skill that you must master if you want to position yourself as a famous brand in your client base.
Here’s how to go about this; when creating your Call to Action buttons (CTAs), be sure to use powerful action words. To ensure that they’re converting, do A/B tests on the CTAs and only go with the ones that turn most customers into sales.
You may try out different locations for the CTA buttons, different fonts for each CTA, and color schemes when trying to find the ones which connect best with your clients.
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Optimize the Design of Your Pages:
Your web design is a crucial concept when it comes to sales conversion. The design elements you use can either increase or decrease conversions on your site as it impacts customer experience when browsing on your website.
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Here’s the secret, the web design you choose influences the way your visitors view your company or business. If you wish to give your customers the best experience when they land on your website, the first thing you ought to do is work on your web navigation.
It should be unambiguous and straightforward such that your target audience finds it easy exploring and understanding the way your site works. You should also check on your visual elements and the texts.
They shouldn’t be visually cluttered or have huge chunks of texts, as this could turn off some readers. If you have a logo, be sure to integrate it into your web design to make it easy to recognize your brand.
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Offer Options for Money Back Guarantees
Money-back guarantees are a reasonably easy marketing trick. It has been used for quite a long time, and the trend doesn’t seem to water down anytime soon.
Most marketers use it because it helps increase conversion rates with at least 20 percent. It’s a smart way of guaranteeing your prospects that you have full confidence in your product, and you believe it will help them solve their problems.
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Optimize Your Website Speed:
Did you know that website speed could also impact your conversion rates? Well, if your pages can load quickly, it makes it easy to convert leads, which in this case is making it easy for your target audience to perform the action you targeted them to do.
Now, your web visitors prefer your site to load in just two seconds, and according to statistics, pages that take 2.4 seconds to load have an average of 1.9 percent conversion rate. Those that take 3.3 seconds have an average of 1.5 conversion rates, and those that take 4.2 seconds and 5.7 seconds have less than 1 percent and 0.6 percent conversion rates, respectively.
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Here are the top three ways of increasing your page loading speed.
- Optimize your site with clear, high-quality images. The images should not only be attention-grabbing but also appropriately scaled to ensure fast loading speed.
- Simplify your web design. Ensure the site is easy to navigate. Avoid fancy design as simple web design will help cut down the total HTTP requests on the site to enhance the loading speed.
- Enable caching. If you enable caching, you’ll reduce the overall time that your repeat site visitors will wait for your site to load. Enabling caching works by keeping website elements in caches and hard drives such that when your prospects revisit your site from the same browser, the pages load quickly without sending numerous HTTP requests.
Bottom Line:
Customer experience plays a pivotal role in your conversion rates. If you offer the money-back guarantees, be sure to have excellent customer support, so you don’t have to make too many refunds.
Do not let Google warnings of unsafe sites also to affect the confidence of your audience. Get an SSL Certificate with the security seal to switch to HTTPS protocol and stay on the safe side always.
