What is Marketing Automation?

What is marketing automation and how has it helped us professionals in the sector? It is the technology that helps automate all marketing processes, without detracting from personalization of the message. Facilitating the professional’s work and thus being able to respond to all users with each campaign. Not long ago, it was necessary to perform many actions manually in…

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What role does Content Marketing have in Email Marketing?

If content is king, distribution is queen. Find out in this article why the integration of Content Marketing and E-Mail Marketing will help you have more effective communication with your audience. Content Marketing is a strategy focused on attracting potential customers through relevant content that is distributed on the digital channels that your audience is on….

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