Search engine optimization means taking actions so that your webpage or personal branding pages can be among the top search results on Google. Using SEO techniques to boost your Instagram visibility and traffic is nothing new, but there are certain things that you need to take care of if you really want to increase traffic on your Instagram account.
1 – THE WRONG TAGS!
Using hashtags isn’t enough, when optimizing your social media page such as Instagram, you need to make sure that you are using the right kind of hashtags!
Two of the biggest mistakes people or even brands often make online is that:
– They either use lots of irrelevant hashtags; or
– They don’t use hashtags at all.
What does irrelevant hashtag mean?
As the name speaks for itself, it means that you use a lot of hashtags that by any means are not relevant to your product or business. This also means that people don’t wish to see your content when they search for that specific tag. You should definitely use hashtags for Instagram optimization, but it’s best to do some research first. If you are a product-based brand, look for similar products on Instagram and see how your competitors are optimizing their Instagram and what tags they have used. You can then use similar ones too.
Here is a tip: try to avoid hashtags with over 100,000 posts because your content will get lost in the heard. When there is a lot of similar content, yours won’t be able to stand out and get the footprint you wish to achieve. Another hack that you can use is starting using branded hashtags, like #Starbucksmornings, #Ikeahome, #playstationgames, etc. Branded hashtags help increase your footprint because when a brand is big enough people search it by name not by product.
If you really want to increase your presence on Instagram, then never leave your posts blank without description or tags. Hashtags help organize the stream of content on social media and are vital for Instagram page optimization.
2 – USERNAME DILEMMA
Your Instagram profile should always have a user name that is easier to pronounce, write and remember. It should be something catchy, but also something that people can say easily; if they can say it, they can search it. A lot of people try to keep names or usernames that are very hard. Italian, German, French words to give it a fancy look, but that doesn’t help if someone saw your product and after a few days decides to visit the page again, but they won’t be able to find it if they don’t remember the exact name. This also creates a window for your competitor’s product to be viewed over yours, which is bad for your brand.
3 – AVOID INCONSISTENCY
When you are posting online for your personal brand or product/service, make sure you are clear in terms of your visual concept, timing, captions, and hashtags. People should not get confused about your purpose when they look at your Instagram profile. The message you are trying to give or the product or service you are trying to sell should be very transparent.
Being cohesive is not something you can do overnight; you need to plan frequent posts, come up with relevant captions, make a campaign and plan out the whole grid layout. Then only you can achieve coherency in your content as a whole.
4 – MISSING OUT LOCATION TAGS
Are you in habit of not putting the location on your photos? You need to break this habit because location gets you audience. It’s understandable if you have a shop located at a certain place and you cannot change location a lot, but it’s always a good idea to put location if you go to a famous or attractive place every once in a while. In fact, try visiting some iconic places to capture some creative pictures so that it’ll draw people’s attention. This is especially useful if you want to attract people from different cities or countries.
5 – NOT AWARE OF ALT TEXT FEATURE?
The alt text feature was originally designed to aid visually impaired people to be able to enjoy Instagram content as well, but now this feature is used for SEO purposes as well. On the screen where you put a caption on your photo(s), scroll down until you see the “Advanced Settings” option. Once you select this option, you will be directed to another screen where if you scroll down enough, you’ll find the “Write Alt Text” option. Here, put a relevant description of your photograph. For example, if you are posting a photo of Keto salad, caption your photo as “Keto Salad For Weight Loss.” This way your photos are optimized and whenever anyone will search for “Keto Salad” “Weight Loss” your image will also come up.
6 – YOUR BIO IS KEYWORD DEPRIVED
Your Bio is a very important part of your Instagram optimization. Your bio helps potential clients and followers find you on Instagram and to get basic information about you. This is the right place to put relevant words as keywords. You can put primary and secondary keywords both, but make sure not to overdo it!
7 – YOUR CAPTIONS ARE KEYWORD DEPRIVED
Make sure to include your keywords in the form of hashtags or text in your captions, it will help followers find your content faster. Your captions should be a combination of title tags, your keyword, and username. For faster uploads make sure you have a good internet connection. Spectrum Internet offers great packages for Fort Worth, Texas. Checkout Spectrum Fort Worth to avail best packages at amazing prices. There might be some hidden costs, but you will still find Spectrum reasonable and worth it
Boost your Instagram Presence
Hope you find this article useful, make sure to follow these seven tips if you want to get those follow-backs! If you follow our advice diligently, you will surely increase your footprint organically and will be able to appear in one of the top results.
Baldwin Jackson is a vivacious writer and digital marketing consultant, involved in taking businesses a notch higher. Since I am a part of the digital marketing industry for over 6 years, I know exactly how to use creativity and analytical abilities to assist a variety of online businesses. Also, I can proudly say that I have helped different brands improve their online visibility and create great lucrative opportunities for them. Well, in my spare time when I’m not working which is not often, you will find me engrossed in playing online games– thanks to my stable and steady Spectrum Internet for giving me a lag-free gaming experience!