With over 500 million daily active users, relatively less competition, and the most engaged audiences among all social media networks, Instagram is a happy hunting ground for businesses looking for an opportunity to engage with more interested and targeted audiences without breaking the bank. However, if you are a small business owner who is not very savvy on how to negotiate the complexities of brand building and driving sales on Instagram, you could end up spending a lot of time, money, and effort without getting any rewards. Some useful tips that let you maximize the impact of Instagram on your business:
Create an Attractive Profile
Instagram profiles have a restriction of 150 characters so you should not get bogged down in describing all that your business offers. Rather, you should focus on the most important point that differentiates you from the competition. If your business is already established, you could devote the bio to a promotion, event, or product launch. Upgrade to a Business profile that not only lets you add your contacts outside the bio section but also gives you access to comprehensive analytics to manage your account and extract the best performance out of it.
Make the Audience Feel Special with Glimpses of Behind-the-Scenes Activities
All customers are naturally curious about how the products they buy are made and shipped to them. Instagram is the perfect medium with which, you can show them the entire product life cycle. It is also a perfect opportunity to humanize your business with interviews of key people and their involvement in bringing the product your door. If you adopt a creative stance, there is no end to the stuff you can post on Instagram to build brand awareness and customer involvement. To rack up the number of likes on your posts, you can participate in a Like4Like program through an Instagram marketing agency.
Focus On Solving Problems with Engaging Visuals
When you are promoting your business on Instagram, it is more important to focus on the solutions that you are offering rather than the products or services that you are selling. Instagram runs on engaging visuals, so even if you are offering great value, you will need to communicate it in the form of a compelling image or video. For businesses with lifestyle products, showcasing them visually will not be a problem, but for services, you may benefit more by showing the process involved and the satisfaction that customers derive from it. Taking recourse to Instagram Stories that have a life of only 24 hours is a great strategy to create anticipation and excitement around your brand.
Analyze Your Performance Metrics and Change for the Better
Whatever you do on Instagram to grow your business, you should perform comprehensive analytics of all the vital metrics like engagement per post, and what sort of content has received the maximum number of comments and queries. You will also be able to know the best time for posting content and use the available tools to schedule your posts.
Conclusion
Even though Instagram is among the best social media platforms for engagement, you need to have a well-thought-out business strategy so that you can derive the maximum benefit from it. Make the customer the center of your focus and try to address his concerns without pushing your products at him continuously.
