Digital marketing at the postgraduate level typically includes the subjects relevant to the applications of digital technologies.
Being the most popular buzzword in the modern world, digital marketing has maintained its reputation as the most valuable technique for the selling of a service or product.
If you are looking to make a mark in the contemporary world, then opting for a masters in marketing online is the best way to gain the immense understanding required to handle the techniques associated with this unique form of marketing.
Read this blog to find out the core subjects that are involved in the making of a master’s level digital marketing online course, offered by our university situated in the heart of London!
Online digital marketing course syllabus
Digital marketing foundation
This topic please emphasises the difference between outbound and inbound marketing strategies, making you proficient in integrating several tools when creating a persona for a buyer.
Website and competitor brand analysis
In this section, you’ll get trained on how to establish a unique selling proposition, which will involve the techniques used for facilitating competitor research and website analysis.
Niche potential and market search
This module will let you venture into different tools and techniques that are involved in performing market research, giving you a clear idea of how the international market functions.
You will get to learn this technique by applying speed improved tools such as WordPress CMS for mapping websites, additionally exploring ways to develop a deeper connection with the end-user, as well as employing techniques to develop a lead magnet for various business sites.
Content creation and promotion
As the name suggests, this section primarily focuses on tools used to create content for websites and social media platforms, enabling you to figure out the latest trends in digital marketing, executing content mapping and funnelling the content.
Search engine optimization [SEO]
You will experience the advanced use of SEO technical tools and strategies like link building analysis protocols and keyboard researching tools.
Website data analytics
This module will train you to handle tools that are used to probe website data like Google and web analytics, where you will get to learn how to measure digital marketing business analytics projects to create brand recognition.
A master’s degree in digital marketing course will teach you more than just about helping businesses establish a stronger online presence!
We are thrilled to inform you that with the Digital marketing industry booming in every aspect, more and more jobs are springing up especially for fresh graduates.
But, to get your hand on your dream job we urge you to for you a programme that can equip you with the skills necessary to adequately leverage the colossal scope that digital marketing has to offer you.
Log on to our website, to know more about the subjects that you will be studying as part of this postgraduate marketing course, right from the comfort of your home.
Sending your applications soon!