The meaning of media and communication has evolved as the world has become more accessible. Living in a digital age, being a part of the media and communications industry is like being in the centre of things. As the industry is experiencing a paradigm shift, we will discuss whether or not a degree in media and communication is a good option for you.
Media and communication: Relevance
Media and communication, or simply communications media, is producing content for delivering information through different modes. These modes include print, radio, television, and digital media.
Media and communication is a highly relevant industry that encompasses a multicultural environment. Irrespective of our ethnicity, gender, culture, and thoughts, we all consume media to keep up with the current events in one way or the other. In a world where the latest information is available at the click of a button, digital media plays an essential role in today’s communication.
There are many communications media avenues to choose from, such as journalism, filmmaking, print media, story-telling, anchoring, podcast, and much more. It is one of the few industries that is internationally accepted and significant.
Careers in media and communication
Careers in media and communication are diverse. Depending on your inclinations and talent, you can focus on various available sub-disciplines. Given below are some of the popular career choices in the communications media industry.
Media planners are responsible for researching and deciding the best media platforms to advertise a client’s product or service. As a media planner, you will employ your creative thinking and know-how to develop strategies and maximize the impact of advertising campaigns.
Journalists research, write and deliver the latest information and current events to the masses. They gather information and present it in news stories, blogs, feature articles, or documentaries. They may work as freelancers or with an organization and tend to work under tight deadlines and long hours. However, it is considered one of the most fulfilling careers in media and communications.
Radio broadcasting remains a classic career avenue for media graduates. In India, radio listenership surged to 51 million in 2020! Whether it is delivering news, entertainment, or creating content for podcasts, radio remains a powerful and influential media industry to grow in.
The filmmaking industry is always looking for bachelor’s in media and communication. It is a career profession that blends glamour, creativity, teamwork, strategy, and technical knowledge. You will be involved in all areas of the project, gaining an overall perspective about the whole process, from pre-production to marketing.
How much do media and communication graduates earn?
Depending on the field, job role, education, and experience, your salary as a communication media student varies vastly.
An all-around education from a reputed institute can do wonders for your career and salary structure. It will give you a head start with in-depth knowledge and industry exposure. Recruiters and organizations prefer freshers who have gained their degree from a renowned institution like the Pearl Academy.
For entry-level jobs, the salary ranges from Rs. 2 lakhs to Rs. 2.5 lakhs per annum. However, as you upgrade your skills and gain more experience, your salary will increase accordingly.
Journalists, editors, and screenwriters earn about Rs. 3 lakhs per annum in the nascent years. With about two to three years of experience, the average increases to Rs. 6 lakhs per annum.
As for media correspondents, content writers, and photojournalists, they progress from a beginner salary of Rs. 2 lakhs per year to Rs. 5 lakhs per year as they gain experience.
Media and communication is a diverse industry that is slowly but surely witnessing an increase in demand. While there are many fields of careers to choose from, graduating from a reputed college will provide a solid foundation.