Increasing traffic to your site, whether you deal with any fashion product or anything else, needs proper strategies to follow. One such effective and productive way is to share the same content more than once! Surprising as it may sound to you, there are a few specific benefits that you will enjoy when you do so.
When you share your posts more than once in any social media channel or Instagram more specifically, it will provide you with the power to almost double the traffic to your site. This ideally, is a very good idea and will pay rich dividends, provided that you do it right. Here is what you need to do when you publish a post.
- Include a proper and relevant heading
- Add a link
- Search and include proper and meaningful hashtags and
- Share your posts on all social media networks.
More often than not it is seen that people tend to forget that there are actually few people who can see the posts.
Reach out to the intended parties
Ideally, the reach of the posts on the feedsthat are intended to the interested parties is limited to the number of the viewers present on a social media platform at any given point of time.
For that matter you will need to share your content more than once, preferably a couple of times for initial posting. Just make sure that:
- The pictures that you post are valuable and actionable and are relevant to the message that you want to convey and
- You do not make the mistake of using those posting tools that will share the content every now and then making your news feed look more like a spam.
Any variance from it will result in the users to unfollow you. Therefore, be wise not to force your product or your relationship on your followers so that you lose them altogether.
Fresh and shareable content
You will also need to make sure that the content remains fresh and shareable for a long time because you will need to repost it at some point of time. Therefore, make sure that you use only those photos of your fashion product that are fresh and shareable.
Apart from posting the right type of content, you will also need to use proper hashtags along with it in order to extend its reach and gain more followers for Instagram.
Using hashtags more wisely
Hashtags are usually very common element to use irrespective of the type of the platform. It can be used across different social platforms including:
- Instagram and
Hashtags can typically help you to do research and enable you to see what people are talking about in connection with your brand and product. You will also be able to make sure that your content is easily found by the users who are interested about your product.
In addition to that, the most significant benefit of using relevant hashtags with your posts is that it will help your pots to rank high in traffic. However, you will need to keep one thing is mind which is you should not use too many hashtags because too much of it can spoil its effectiveness.
Joining groups and communities
You will also be better off and reach out to more targeted audience when you join social network groups and communities. However, you will need to make sure that they are relevant to your specific niche even if they are little known groups.
You can even create your own group and communities by bringing persons together in one place. However, make sure that they all share one common idea and interest. In order to create your own group and communities all you haver to do is:
- Create one or more groups
- Include a large number of active groups and communities and
- Make sure that they all relate to your niche.
All of these people are important resource for your traffic for your fashion website. They will build a community spirit as well as create the principles that will help you to determine how you will formsuch groups.
Make the most of it
In order to make the most out of the groups and communities you will need to make sure that you post the links of the new content in these groups. However, it is also required to make sure that on the other hand that you do not be too pushy or sales-y with your updates. This is because people want value and to be valued rather than feel like they are being sold a product.
Therefore, make sure that you are more focused about your creation and showcase that through the Instagram pictures. This will help you to make the viewers feel that you really know what fashion means.
It is suggested that you join less known social media networks because it will help you gain a competitive advantage. Make sure that you find social platforms that fit well with your purpose and intent and with the right kind of people you are targeting to reach. This will ensure that the people will be more interested in your product and will be keen to listen to what you have to say.
Include website material
Make sure that your posts have all those materials that make a website valuable to the viewers and make it interesting for them. This will increase the traffic to your site.
It is absolutely necessary to include the icons of different social media channels you are active on in the footer of your website.Also make sure that:
- The content is easy to share on the social media and
- All the links used from your social media posts work perfectly
Remember, social media and traffic to your fashion site is actually a two-way traffic. That means you will need to make your website more social media friendly. Therefore, know about all the social media buttons that you need to use along with your logo. This will ensure better visibility of your site and a larger footfall to it.
Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.