3 Benefits of Shoppable Instagram Posts for Your E-Commerce Business

insta shoppable posts

There are numerous features of Instagram coming up over the last few years. One of which is the shoppable posts of the photo-sharing platform, among others. The feature will take your e-commerce business to another level and boost your sales. The shoppable post option helps brands in tagging their products on sale within an Instagram post. It will make the life of online shoppers easy because they can shift from your Instagram post to your e-commerce website’s ‘Add to cart’ section with a few simple clicks.

According to an article published on https://www.inc.com, big brands like Vogue, GS as well as Elle USA will test the tagging products option in their posts, which can be purchased via Instagram. Read on to learn about the three benefits of shoppable posts for your online store.

insta shoppable posts
insta shoppable posts

1. Beneficial for small e-commerce businesses

The photo-sharing site will benefit small e-commerce brands if they use one-off and bespoke content. Make sure you post simple but appealing pictures and videos relevant to your business. Your shoppers will love viewing such posts. Apart from photos or videos, interesting or funny captions interacting with your prospects will help you grow your e-commerce business. The use of apt and related hashtags that your customers use will boost engagement level for your e-commerce business. Use not more than 4-5 hashtags! It will help in growing your community and once you realize your business objectives, including a couple of Shoppable posts into your feed. It will result in a better fan following and leads. Besides, you can gain накрутитьлайки в инстаграм. What more do you want?

  1. Improves your storytelling abilities

Shoppable posts will boost your sales, especially if you are into the beauty, food, furniture, art, crafts, and décor business. Spend some time creating attractive Instagram posts related to a context that will enhance your natural storytelling cachet. Moreover, the story will make sense to your targeted audience. You need to build a narrative with your Instagram shoppable posts. All you need to do is collect products you want to sell, brainstorm ideas, and create a narrative theme for your shoppable posts.

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Weaving a good story will drive user engagement, thus piquing consumer interest to shop for your products.

  1. Positive impact on your audience

Instagram’s new shoppable posts feature will help you outshine your competitors in the e-commerce landscape provided you know the rules of the game. Then, determine what your potential customers want from your e-commerce website. Reap the benefits out of Instagram Stories in a creative way to produce a positive impact on your current and potential customers. Consult with micro-influencers, test with video content, including a couple of vertical video content.

Try testing every Instagram feature to help you to expand your e-commerce business and improve the bottom line. The top brands are doing it and so can you. It will take some of your time and effort to see positive results.


Shoppable Instagram posts are the best that can happen to any e-commerce business, small or big. Make the most of this new feature to generate leads and turn them into your loyal customers.

Author’s bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

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