The Growing Opportunities in the iGaming Industry

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The online world of games of chance is a young and exciting industry. Innovative, fast-paced, but also unpredictable, it is a sector that may not be suitable for everyone.

But, for those who are prepared to work in a rapidly evolving and changing environment, iGaming is most certainly the place to be.

If you want to learn and nurture transferable skills in anything from SEO, IT, HR to UX design, and all other lucrative initialisms, a career in iGaming is well-worth considering.

And, since the whole sector is projected to reach a market value of about $103 billion by 2025, you can rest assured that the industry will offer you a chance to make a living.

What is iGaming?

One of the reasons why there are so many opportunities for professional and business growth within the sector is the fact that iGaming is so diverse.

It is more than just an umbrella term for a wide variety of online casino games, although they are its essence. The sector can even encompass binary trading, blockchain, and cryptocurrencies.

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A Chance to Work on Your Own Terms

Affiliate marketing is on the rise and online casinos were among the first ones to recognize its many great benefits. Affiliate marketing is performance-based. It allows both the casinos and their partners, affiliate marketers, to help each other grow.

Affiliate marketing allows individuals or companies to earn money by promoting someone else’s services or products. An affiliate marketer partners up with a brand they like, refer others to their partners, and, if the referral is successful, they make a commission.

This lets brands “outsource” their promotional efforts. If the affiliate fails to successfully convert someone into their partners’ customer, it doesn’t cost the brand anything.

Affiliates have great liberty in deciding how they will promote the brand and what platforms they will use. An affiliate marketer can run a blog, vlog, social media page, or an email newsletter. They work on their own terms.

In fact, they don’t even have to use “salesy” marketing lingo to succeed as affiliate marketers. For instance, as an affiliate marketer in the iGaming industry, you can review popular online slots and express your honest opinion as an expert or experienced player, and still earn commissions when your readers sign up for the reviewed games.

Affiliate marketing tactics and strategies have given rise to many successful online casino portals and iGaming brands. Affiliate marketing has been a goldmine for both online casinos and affiliate marketers. If you have a knack for digital marketing, iGaming gives you a chance to become a rising star in your field.

A Chance to Work Where You Want, When You Want

The world of iGaming is indeed a world of its own, a world without borders. Unlike most traditional businesses, iGaming companies, including small businesses, do not have to base themselves just in one place. Many of the bigger iGaming companies have offices in several countries.

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Estonia, UK, Sweden, Spain, and Malta have become the biggest iGaming hotspots in the world, but the industry is also becoming increasingly present in Asia. And, being a web-based sector in which many businesses operate in the cloud, iGaming offers many opportunities for remote work.

For these reasons, the industry has been very appealing to work-driven expats as well as digital nomads. The sector offers many opportunities for voluntary globetrotters—it’s a match made in heaven.

Most companies in the sector boast a very multicultural work environment. You’ll be surrounded by coworkers who can speak two, three, or even more languages. In fact, in many companies, if you can only speak your native tongue, chances are you’ll be in the minority.

If you don’t like staying in one place, find a job in an iGaming company, and chances are they will offer you an opportunity to relocate very soon. The diverse nature of the business and its potential also attracts many self-employed freelancers and ambitious entrepreneurs.

If you have the attitudes needed to sustain a startup, the growth opportunities within the industry, as well as the flexibility it can offer, will allow you to garner a team of young and talented individuals who will help you achieve your goals.

A Chance to Learn

For those who want to learn and grow, the industry offers a ladder to success. Even if you don’t have a background in the iGaming field, you can break into a senior role.

Like in every other industry, prior experience will set you at an advantage, naturally. But there are many jobs in iGaming where it is not expected or required. For recruiters, your stand-alone skills matter the most.

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If you have a good understanding of SEO, affiliate management, product design, HR, marketing, or customer retention, many companies will be more than happy to take you under their wing.

Within a year, by attending industry events, studying relevant publications, and by simply absorbing information from your work environment, you will become an expert in your respective field.

Takeaway

The world of online gambling is growing exponentially. And, it is giving young, talented individuals from all over the world a chance to grow with it. Being a diverse, flexible, and profitable field, it will give you a chance to nurture your talents.

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